Elle was the kind of kid who got dressed up for preschool like it was Fashion Week and was sketching outfits during story time. Creativity wasn’t just a hobby, it was how she moved through the world.
That early love for style evolved into something deeper when she moved to New York City to study Fashion Marketing. There, she dove headfirst into the heart of the industry from styling sessions and trend forecasting to long days on showroom floors. Each moment sharpened her eye for detail, quality, and taught her how to turn inspiration into identity.
For Elle, fashion has always been about more than just clothes, it’s about how something makes you feel. Authenticity, quality, and intention guide everything she creates, because style isn’t just what you wear, it’s how you show up.
Erica, on the other hand, has always been driven by a passion for building something with meaning and impact. While studying Entrepreneurship in Florida, she blended her creative instincts with a sharp, strategic mindset of turning big ideas into thoughtful, actionable plans. With a natural gift for structure, storytelling, and brand vision, Erica brings clarity and intention. For her, it’s not just about making something beautiful, it’s about making something that lasts, resonates, and truly matters.
Behind the scenes, Erica really digs into the “why,” and ensures every decision aligns with the brand’s core values of authenticity and quality. And with her eye on the long game, she’s constantly refining the vision, and making sure that what they’re creating isn’t just relevant for today, but meaningful for years to come.
